British brands doing one thing well...
YUNION T was born out of a passion to create the ultimate fit women's t-shirt. To perfect that staple in most women's wardrobes that was frustratingly unfit for purpose - why is it that we almost always splurge on outfits for big occasions, but scrimp on the 'basics' that clothe our bodies everyday?
Timeless style basics
If you're looking to mindfully upgrade your everyday wardrobe with pieces that have been thoughtfully and consciously created by independent British brands, like YUNION T - this week I've created an edit of some of my favourites, all on a singular pursuit to create the best in their field with timeless style and a desire to create something that lasts...
Inspired by a 20-year old jumper from her mother's wardrobe, rather than reinventing the wheel, Navy Grey founder Rachel set out to recreate a timeless, classic merino wool jumper - updating it for the modern woman's wardrobe. Available in 4 classic colours and 3 timeless styles, it is the epitomy of a brand with a passion to do one thing well.
With Nothing Underneath
An absolute must for any timeless wardrobe is the classic linen shirt. Stolen from a husband or boyfriend; slightly crumpled in neutral hues and knotted at the waist, or worn open over a vest and shorts. There is something effortless and evocative about the simplicity of the linen shirt - captured perfectly by brand, With Nothing Underneath who have recreated this timeless staple in both linen and cotton poplin for relaxed summer styling.
British-made Davy J swimwear is made entirely from waste ocean plastic; the considered edit of one-pieces and bikinis has an active, yet classic feel to it. In beautiful classic reds and olive greens, they are built to last. Swimwear is a huge culprit in the 'throwaway fashion' league tables, often losing its shape or colour after one season. Double-lined and made to be durable and stylish, they will see you through summer after summer.
We've shouted about our love of British denim brand, Hiut before in our summer denim edit, their story is captivatingly told in their short film here - when a denim factory in Cardigan, West Wales closed 400 skilled denim workers were left unemployed. David Hieatt decides to employ the workforce's 40-years worth of skills to start his own ethical denim label - and Hiut denim was born. Cutting and sewing all their jeans by hand, they are a true work of skill and passion. Offering life-long repairs, they stand by the workmanship and quality of their designs.