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Behind the scenes: Spirit of Christmas and Wealden Midwinter Fair

You may be excused for thinking we were just an ‘online independent UK fashion brand’ – but I’ve barely switched my computer on in the last few weeks – I’ve been too busy meeting real-life customers!

YUNION T HQ was left in good hands whilst I packed up our store of ‘ultimate fit t-shirts’ and headed up into London, to the Spirit of Christmas Fair at Olympia. We had such a brilliant response at the Spirit of Summer fair in July that we couldn’t wait to be back in the thick of it – as I’ve always said, it’s seeing women standing straighter, looking more confident and comfortable in their clothes that gives me a real pride in what we are doing at YUNION T.

From a design perspective, my ears and eyes are always tuning in on customers’ immediate feedback on fit – you can read about the detail and scrutiny that went into designing the unique ‘ultimate fit’ pattern here, but like all designers, I want to ensure it is as good as it can be. Thankfully, the feedback was amazing (customer reviews are there for each to read at the bottom of each product description) and it’s given me so much inspiration for developing the collection in 2019 – stay tuned!

best fitting white t-shirts

After some down time back at HQ to catch up on the web orders and check in with the team, I’m back on the road this week to the Wealden Midwinter Fair – another gorgeously festive event that is such a great day out if you want to actually meet the people behind small, independent brands and ‘shop indie’ this Christmas. I’ve realised doing events like these that people love talking to the person that actually designed the clothes they are wearing – I am more than happy to chat through our transparent, ethical, manufacturing process as an independent UK fashion brand – a refreshing change from the murky waters of ‘fast fashion’ and something consumers are becoming more and more engaged with – hurrah!

I absolutely adore this tee, so comfi, so white, so well shaped!! – Louise

In case you can’t make it to one of our events or fairs in person, we’re making it easier for you to shop online with us, by offering free mainland UK P&P across the store until the end of the year.

If you need some inspiration on ‘how to wear yours’, check out our fashion blogger shots here, or our styling posts here.


Wealden Midwinter Fair – 16-18 November – more details here

199 Portobello Road, 19-26 November 2018.