Fairly and transparently made in the UK - the ultimate flattering fit t-shirt, designed without compromise.
As an ethical women’s t shirt brand – we are passionate about supporting the British Fashion Industry and British Manufacturing Industry. We source our manufacture and fabric manufacture in the UK to ensure fair wages and safe conditions for the men and women who make our tees. This has taken a lot of research, on both sides, and we are delighted to have found a quality fabric manufacturer in Nottingham, and a clothing manufacturer in Leicester, both whom work with top British fashion houses and designers.
From the first sketches, which happen in our West Sussex design studio – right through the manufacturing process to our customer services team… we are a wholly British business. We want to provide a transparent provinence for all our products so customers know how and where their clothes have been made.
We feel it is no longer enough to create the ‘ultimate fit white t-shirt’ (although we do that too!) – we want to create honest, responsibly manufactured fashion that you can be proud to wear.
A lot has been done in the last year to highlight the mass market, ‘fast fashion’ industry and its unsustainable practices. T-shirts are one of the biggest culprits of this – destined for landfill after a few months as they have lost their shape, or are simply not fit for purpose (too see-through, unflattering, non-colour fast). We want to re-invent t-shirts as an all-year round staple, that rather than being seen as a transitory ‘basic’ that you buy cheaply and frequently; our ‘everyday luxury’ t-shirts have been designed both as standalone pieces but also the perfect layering tees to wear whatever the season.
You can see more of our styling tips on the blog, or read more about our brand story here.